Toronto SEO Firm
Search Engine Optimization Marketing Services

In a previous post you might have seen that we won a Google Knol; Top Pick Knol Award - just today I noticed that my Knol profile lists me as receiving a  Top Viewed Author Award!

It seems that some companies are starting to ‘get it’!  It is amazing the number of SEO/SEM job ads I see that go on for weeks and weeks as the salary creeps up from the absurd towards reality ($30k-$35k, then $35k-$45k, next week $45k-$52k).  Recently I saw a couple of nice postings where the companies are willing to pay what a good SEO’s value really is:

Best of luck to Blue Cat and Easy Home

If your website was getting a lot of visitors searching for the weather or sports scores then, YES!

As Google attempts to become stickier how many websites will it hurt?  Or does the fact that they are actually helping the searchers make it a wash because that is their core business?  But they make money off the advertisers to the tune of 95% - so are they really biting the hand that feeds them.  Will they sell the branding for these type of results?

Let’s play the game, “How Much is this Position Worth”?

Read the description below and then guess how much they are offering to pay.  Here are some clues, the offer is less than a window washer makes and about 30% less than a bus driver earns.

Role:

The Internet / SEO Marketing Coordinator will be responsible for ensuring that the website and online marketing programs perform to their best ability in meeting company expectations. This person will provide leadership to identify, evaluate, and implement methods to maximize the effectiveness of the web site and online marketing opportunities. This candidate must have experience with and knowledge in online marketing campaigns including email marketing, search engine optimization and website management. This position is both creative and analytical in nature. The candidate will work closely with the President and Sales Department to execute online marketing initiatives that are effective and in line with the company’s overall marketing goals.

Web Site Management

• Write and publish content to effectively communicate company services
• Ensure that all webs site components are in line with overall website goals, brand and strategy
• Identify opportunities for fresh content to ensure a dynamic and up-to-date web site
• Review and evaluate integrity of the website by conducting website audits and ongoing content clean-up
• Review, evaluate and report visitor and site metrics to propose updates to site, including content, creative, messaging, features and functionality

Email Marketing

• Manage email marketing programs
• Develop and maintain calendar and project deadlines

Online Marketing

• Design, implement and manage online marketing programs focusing on building awareness and customer acquisition
• Drive strategy for search engine marketing and search engine optimization initiatives
• Manage search engine marketing, and online lead generation programs
• Track and analyze campaign date to proactively identify opportunities for performance optimization
• Enhance the user experience by improving the quality and relevance of search engine results
SEO Experience
• Experience in developing and implement SEO campaigns/strategies
• Monitor, track and report on paid search metrics, including trend analysis
• Create website content with SEO enhancements, title tags, Meta descriptions to optimize for SEO purposes
• Provide support for search engine optimization recommendations
• Assist in Keyword discovery and expansion
• Research and analyze competitor advertising links
• Monitoring overall search engine performance for SEM Campaigns

Social Media Experience

• Create a comprehensive social media strategy to define programs that use social media marketing techniques to increase visibility, membership and traffic across all Aareas brands and Implement and manage social media programs
• Experiment with new and alternative ways to leverage social media activities
• Monitor trends in social media tools, trends and application and appropriately apply that knowledge to increasing the use of social media at Aareas
• Strategize with and educate the management team and others across the company on incorporating relevant social media techniques into the corporate culture and into all of the company’s products and services.
• Measure the impact of social media on the overall marketing efforts

We are looking for an ambitious and enthusiastic individual who wants to capitalize on the rapid advancement of information technology. We expect that the niche market we operate in will see significant growth in the future and need a highly motivated Internet/SEO Marketing Coordinator.

EXPERIENCE AND SKILLS

The successful candidate will have a majority of the following experience and skills:

 Sales/Marketing Experience in the new home / condo industry is a must,
 University/college marketing degree or 2 years industry experience,
 2-3 years online marketing experience, specifically email campaigns, web site management and search engine optimization
 Experience in managing search engine campaigns by analyzing keyword performance, expanding and adjusting keyword lists
 Experience in content development for electronic media
 Strong organizational skills and ability to handle numerous projects simultaneously with superior attention to detail
 Excellent communications skills (written and verbal)
 Attitude and Personality: Enthusiastic, organized, self-motivated, take-charge team player with a willingness to learn in a constantly evolving environment,
 Deadline driven,
 Computer savvy on applications such as Microsoft Word/Excel/PowerPoint, Photoshop, and Illustrator,
 Ability to work well both independently and as part of a team.
 Social media tools and techniques

Did you guess yet?

How much would you take this job for?

Can a single person even do this job?

Last chance!

Compensation: 35k-45K per year

I know the SEO/SEM job market is quite young up here in Canada but come on there is no way any sensible person can expect to get the above qualifications and experience for $15.00 an hour when folks at the local McDonalds are making $11.00 an hour.

Not Google!

As a parent for the past 13 years I can unequivocally state that children are truly a blessing but on the flip side being a parent can be extremely challenging!  But judging by the Google search recommendations you should probably think twice (or more) before having those little bundles of joy!

There are some folks that just love animals and treat them just like their kids.  I personally am a cat lover so I was a little shocked to see these results on Google

It seems Google can’t figure out how to please all the people all the time.  The story centers around a racist picture where someone photo-shopped Michelle Obamans face blended with an apes.  Google originally took the page out of it’s index siting possible ‘malicious content’ but it has resurfaced with a Google adsense type ad offering more information on offensive search results.

It seems Google will stick to the 1st amendment right of freedom of speech but at what cost?  They currently have a huge monopoly over Internet search and with all their clever free add-on’s like Google Gmail, Voice, Wave, Docs and more it seems they will continue to chug ahead for the foreseeable future.  But the person you probably don’t want to peeve off is the President of the United States of America.

Right now the image does not show up in the first few hundred results for Michelle Obama.  “When the image was coming up on the term ‘Michelle Obama,’ it was coming up that way against an innocuous query,” Rubin said. “If the term you’re using is ‘Michelle Obama ape,’ one could argue that’s a relevant result, however offensive it may be.”