Archive for December, 2011
I was trying to think of a creative place to hide my extra house key but apparently Google searchers are querying for something else.
One of the first things I learned early in my career is that when you are selling something, you will never make a sale unless you ask for the money! Just like the famous expression from Jerry Maguire, “Show me the money”.
So we all agree that every website and preferably every page of a website should have some sort of call to action in order to convert a visitor to becoming a customer.
But when is it too much? I came across the below web-page and even though I am involved in digital marketing on a daily basis, I was overloaded and clicked the back button within one second….then of course I came back to take a screen-shot, count the calls to action and write this post.
On the page below (and I don’t mean the whole page, just the initial visible area) there are 47 requests for action and I just find that to be way too many.
My advice would be to limit this to 10-15 total actions per visible area of your web-page, preferably less. In my opinion you have a way better chance of getting the action you want with less choices and if you present too many choices most people will be overwhelmed and the only likely action will be the back button of the browser or the close page X.
Here is an update to my previous post! Traffic has been down to 20k visits per day for the last two days but the buzz is still alive! I actually heard my fake news story on the radio (102.1 The Edge) on the way to work this morning!!
It seems this story has gone viral WORLD-WIDE! The smoking gun has called it out as fake after some research (http://www.thesmokinggun.com/
One story even called my web site sketchy but hey, it was all in good fun and it will be interesting to see how these new links effect the long-term growth of my website. Here is a short list of websites carrying this story, from Germany, Mexico, Italy, China, Nigeria and across North America!
I was told by a friend this evening that he heard about this news story on The Howard Stern Show Thursday morning, I just confirmed it by looking it up at http://www.marksfriggin.com/news11/11-28.htm#thu – it seems Howard and Robin talked about this on her news feature at 8:50am and then then Howard mentioned that the news was a hoax at 9:35am.
December 7, 2011 update – As you can see below the news story is still going strong but it has spread so far that I am no longer being noticed as the original source. Traffic on my site is down to just a couple of thousand a day.