When the big banks start looking for SEO experts you know the profession has hit mainstream! SEO as a profession is quite big in the USA, UK and other countries around the word but Canada has been lagging a bit behind the rest.
But I just heard about a managment position being offered at TD Bank that has lots of SEO expertise requested in the job description:
Job Requirements
Requirements:. Manage SEO project queue and prioritization list
. Work closely with product and content teams to ensure site navigation and contents are optimized for SEO
. Establish, interpret and analyze critical online KPI targets for SEO/SEM initiatives
. Minimum of 3 – 5 years of online experience, specifically developing and executing SEO/SEM strategies
. Ability to effectively communicate SEO standards and best practices to other departments
This is a great sign and should mean more competition for the few good SEO’s in Canada!
Update June 4, 2010
Looks like RBC Financial Group is hiring for a similar position looking for SEM and SEO experience.
Knowledge of SEM (Search Engine Marketing) / PPC (Pay Per Click) and SEO (Search Engine Optimization) strategies and a minimum one year experience measure success of SEM/PPC and SEO campaigns / efforts.

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March 24th, 2010 at 1:17 am
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