Archive for the 'Optimizing for Google' Category
I have had a lot of conversations with Google Adwords support about difficulties with various quality scores. I was recently told that a 5 out of 10 should be considered good!? Try explaining that one to a client. Anyways I just noticed this so had to post (and enjoy) it!
And I believe it!
I recently got one on one of my sites because I made the mistake of outsourcing the link building to some bombay badboys in India. 3 months later my site got banned…They had been keywording stuffing the hell out of it!!! mainly on blogs and forum posts. My own fault for not keeping an eye on them but my point is NEGATIVE SEO DOES WORK!!!!
After getting over the intial devastation of losing around £75k per month in revenue I turned the situation around and now I am employing them to negative SEO on my competitors (only ones that have gone out of their way to cause me real problems may I add).
This situation is getting ridicolous.Behind the calm exterior Im
sure there some chaos going on inside Google. The bottom line is
neagtive SEO does work. Google have opened the floodgates on this now and are backpeddaling. The quicker they get a disavow solution in place the better.
I have written before about the millions of pages of spun content that has infected the web and is indexed and ranked by Google. Just yesterday I received a well written email detailing how this company will help me advertise on quality content blogs. I asked for a sample and this is the quality!
I was trying to think of a creative place to hide my extra house key but apparently Google searchers are querying for something else.
It really is simple if you want to understand why guaranteed results SEO is always a scam.
If someone really had the super SEO skills or the inside scoop on the secret algorithms of search engines and they could guarantee ranking, then why would they do it for $50, $500, $5,000 or even $50,000? The top spot for a competitive keyword (top 500 revenue generating) can be worth six figures easy, so why not do it for themselves and retire? Why do it for you on the cheap?
Besides this obvious reasoning you might wonder why anyone would be so desperate for business that they would take a chance of working for free? Most often they are either using paid search to place you on the first page and ripping you off, or they are ranking you for non-competitive keywords and ripping you off.
Sometimes your website or various web pages within your site don’t rank well or rankings go down without any obvious reason. Sometimes you need to dig deep and be creative. There was a post over at Google support forums that received an interesting answer.
John Mu, checked out a posters site and made an observation about the length of the alternative text (alt tags) used in the images source code. John said that the images are using “a full copy of the – sometimes long – title as the alt-text for all of the product images on the page.” He recommended the webmaster stay away from throwing so much content in the alt tags of the images.
it could be confusing to see the exact same text over and over again. Search engines generally aren’t impressed by seeing the same text that many times, so I’d simplify that a bit by perhaps using the full text for the main product image, but not reusing it for all of the smaller detail-images.
Great little piece of information to file away!
My answer is NO! There are probably a trillion pages of spam remaining in the index.
I just got a random email from a link seller with a list of 560 websites most with page rank 3 and 4 with computer generated content that reads like a completely different language.
Seriously, what can Google do to get rid of these websites? And the kicker is that most of them have Google Adsense on them!
OK, so who can answer this question…what search engine shows 11 sponsored results and only 4 organic results on the first page??
The answer is GOOGLE!!! These keywords are very expensive, so less organic results equals more clicks and more money in Google’s pockets.
I do realize this could just be some testing but if it is a sign of things to come, my feeling is it will translate into a very poor user experience…
Typically most SEO’s will begin with a new website by optimizing the home page because that is usually your best starting page in terms of current search engine visibility but many beginners neglect the power of inner page conversions. Inner pages can be so valuable because often the traffic that you send there is laser targeted and will therefore convert at a very high rate. I have found it common to see inner pages with bounce rate and/or conversion rates that are 5-10 times
higher better than home pages.
Here are a few results I pulled from a client that has been with us for the past two years and it can give you a good idea on the growth potential of inner pages.
The moral of this post is that you should always make sure the search professional that is working for you has a holistic approach to your search engine success. Focusing solely on the home page will leave a lot of visitors and money on the table.
Sometimes I come across the most interesting pages. Things were so different a decade ago when I was first getting into online marketing. Something like this was a common sight *http://www.mvdn.com/exit.htm* (sorry, but please cut and paste, I don’t have the willpower to make this link live) and it actually worked!! I notice the page rank bar on this page has a 3, I wonder if after a certain amount of time Google still allows juice to flow from a page like this? Maybe the logic is that if it has lasted online for this long it is somewhat legitimate?
Let’s just hope it really doesn’t pass on any authority, but even if it does I guess it is watered down between the 200 or so outgoing links on the page. Oh to be an SEO in another decade, would be so easy!