Archive for the 'SEO Industry' Category
Someone just emailed me this link and it was pretty shocking! With so many spammy link sellers buying dropped domains and re-purposing them - this person either doesn’t speak English or is non-too-bright! Check-out the domain name he is selling links on, www.AntiSemiteOfTheWeek.org!
When the big banks start looking for SEO experts you know the profession has hit mainstream! SEO as a profession is quite big in the USA, UK and other countries around the word but Canada has been lagging a bit behind the rest. But I just noticed heard about a managment position being offered at TD Bank that has lots of SEO expertise requested in the job description:
Job Requirements
Requirements:. Manage SEO project queue and prioritization list
. Work closely with product and content teams to ensure site navigation and contents are optimized for SEO
. Establish, interpret and analyze critical online KPI targets for SEO/SEM initiatives
. Minimum of 3 - 5 years of online experience, specifically developing and executing SEO/SEM strategies
. Ability to effectively communicate SEO standards and best practices to other departments
This is a great sign and should mean more competition for the few good SEO’s in Canada!
Now that Google is coming to terms (publicly) with the fact that SEO is real and important it seems they released their own SEO Report Card internally.
Very interesting report and you can download the entire thing here.
The onion takes on a Google request in American Voices:
You know search engine optimization has gone mainstream when it shows up in a Dilbert comic strip!
Here is a great simple pie chart showing how valuable SEO is in relation to PPC. This is not to say that PPC has no value but finding the right mix for your company can really help boost the quantity and quality of visitors you receive from the search engines.
It seems Google will likely get dinged for trespassing, as the US appeals Court allows this claim to move forward.
A couple called the Boring’s (yes, that’s their their real surname) sued Google in early 2008 for taking pictures of its suburban Pennsylvania home. The claim was their house was on a clearly marked private road (“Private Road, No Trespassing”) and Google’s Street View mobile trespassed by entering and taking the images of their home. There was also an “invasion of privacy” claim, among several others including “punitive damages.”
The US District Court dismissed the entire case. The US Court of Appeal for the Third District affirmed the lower court’s ruling on all claims and causes of action except the trespass claim:
We will affirm the District Court’s grant of Google’s motion to dismiss the Borings’ claims for invasion of privacy, unjust enrichment, injunctive relief, and punitive damages. We reverse, however, with respect to the trespass claim, and remand with instructions that the District Court permit that claim to go forward.
So it will be interesting to see if the jury sees Google as evil and makes these folks rich, but it is doubtful!
Rand has certainly outdone himself yet again, proving why this guys time might actually be worth $1,000 an hour. I was playing around with OSE today and it is really a great, simple to use tool that gives you a nice quick snapshot of the relative authority and SEO value of a website. If Yahoo! is really pulling the plug on Yahoo! Site Explorer than this tool will be even more in-demand! See our screenshot below, looks like I need to work on root domain authority, since this site is relatively new (I made the mistake of using GooglePages for three years prior to starting this site) I think I should hit the mid 70’s by next year.
I received a private message at a forum I have been a member of for many years and it was from a relatively senior member that was promoting some discounted listings reviews in his network of web directories. The directories themselves look pretty nice, good templates and category structure but I took a quick look through the backlink profile of one of them and I was quite shocked!
I found backlinks from porn, coming soon sites and even from a page that was simply 10k+ links jammed full of porn, gambling and rx - I was going to post a screenshot of the page but it crashed my browser twice so I figured I better not push my luck.
Most good SEO’s always check backlink profiles before building links but there are many ‘cut-rate’ services out there that won’t spend the extra time doing this type of due diligence. So be very careful or your website might just become part of a ‘bad neighborhood’.
There was a great video posted today over at SEObook and it really hit home for someone like me that has been living and breathing online marketing for the past nine years. Worth watching if you know a lot about the Internet and really great if you don’t know very much.
