Archive for the 'Site News' Category
Here is my favorite Thanksgiving logo, probably because I love snoopy and have fond memories of reading and watching peanut cartoons when I was young. I would like to send out my best to all my clients and visitors that are celebrating this fine holiday today!

I myself am thankful for my health, my kids and the love of my life - Aviva! I am hoping everyone has a happy and safe holiday!
Came across an interesting little site today that brings up a Google and Bing search side-by-side for easy analysis. I used my obvious number one raking term, “toronto SEO firm” and the results from the two engines are quite similar. But I have to say that I really like the fact that Bing brought up my ‘About Us’ page in the first page of results.

I should temper this celebration by mentioning that I have no idea where I rank in MSN normally…I do know that I don’t see much search traffic from them though. But when I search for the ever popular term ‘toronto seo’ on Bing Preview I was on page one, spot nine!!

If you enjoy my writing and want to learn a bit about SEO Tips for website analytics then you should head over to read my new Google Knol. If you have your own Google Knol related to SEO please comment here and I will give yours a read too! Here is an excerpt:
Fear of Data or FoD is an affliction that can affect anyone, regardless of how intelligent you are and the symptoms include; a look of confusion, a marked state of panic or an uncontrollable shaking of the head while uttering the words “what they heck does all this even mean”. These symptoms are universal and can begin anytime you need to look under the hood of a website and figure out where the traffic is coming from and what they are doing during their visits.
In order to understand website analytics we need to first know what we are looking for and how it can help us. The following are the top ten most important analytics and what they mean to your success as a website owner or SEO.
Read the rest of this Google Knol titled: Website Analytic Tips for SEO
I have heard of online rep management but have not really had a reason to experience it first-hand until now. I Googled my name “Jay Granofsky” and found a couple of first page results that I did not particularly like.
First off (in the number 9 position):

I started this G rated site about 6 years ago, it had a quiz on it where you had to guess who’s famous butt was in the picture (fully clothed of course). I have not owned this site in about 4 years so I have no idea why this old info is still floating around. In the meanwhile I contacted Alexa and told them that I am no longer the owner and would like my name deleted from the owners information.
Next up (in position 10) is someone that I reported on in my SEO scam section, I caught him selling search engine submissions as part of his ‘SEO’ services. He apparently did not like the fact that I outed him so he went on some relevant blog and made a horribly phrased retort. Now most people reading his comment will realize this person is just a vengeful scammer but it still does not look that great on the first page of results for my name.

I also replied to him but the comment is waiting approval, maybe the owner of the blog will realize that both comments are way off-topic and delete them? On second thought I will contact the blog owner and make that exact request. Furthermore I decided I would manage my reputation by creating a few blog posts about my favorite hobby, photography and build a few backlinks to each post in hopes they will outrank those bottom of first page ones and will actually represent me in a more true light. If you are interested in following this case study I will post the results in the case studies section of this site at a later date.
Here is a quick update, 4 hours later this post and another have moved the two offending results off the front page!! That was some speedy rep management but is probably only short-term due to the extra juice Google gives fresh news. For the longer term solution I hope the points I touched on in the above blog come into effect.
April 23, 2009 update - Just got an email back from Alexa saying they would delete my name from the ownership of the site and I should see the search result gone in the next week or so. Great!
April 29, 2009 - The Alexa listing has been gone for a few days and the other silly listing has now been pushed to 2nd spot on page 3 which is amazingly quick! If I can get it to the bottom of page 3 I will be satisfied because although it is negative it is really just a bad SEO’s ’sour grapes’ about me calling him out on being flakey.
I am happy to mention that I am now ranking number one for ‘Toronto SEO Agency’, competition is similar to ‘Toronto SEO Firm’ around 90k.
I was also checking the ranking of ‘Toronto SEO Firm’ and I noticed a nice little bonus, that my pricing page is also ranking on the first page of results for that term!
For those of you following my progress you would know that I have been doing SEO for about 3 years but only for in-house clients and my own websites. I recently decided to take on a few new projects, hence the development of this site. www.torontoSEOfirm.com first went live on May 9, 2008, just over a week ago and already I am ranking on the first page of Google results for one of my targeted terms (see image below) - We even have a site-link for our newest post! - This term does not have a lot of competition so it is not exactly a monumental accomplishment but it does give a good indication of how ‘doing things right’ can have a very positive effect, even with a new site.







