When a company is as rich as Google they don’t really have to worry about the competition, they just buy them up.
Google has officially announced that it is taking mobile display advertising provider in exchange for $750 million. This deal helps create Google’s mobile ad platform as AdMob’s mobile display joins Google Mobile search ads and SMS.
The following is the joint statement by both companies:
“Mobile advertising has enormous potential as a marketing medium and while this industry is still in the early stages of development, AdMob has already made exceptional progress in a very short time. AdMob is the quintessential Silicon Valley startup – generating impressive year on year revenue growth – and we’re excited to welcome this talented to Google,” says Susan Wojcicki, VP of Product Management at Google.
Mobile ads is the wave of the future so we always expected the big ‘G’ to be a major player. They actually might end up being the ‘only’ player.
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November 9th, 2009 at 4:19 pm
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