Ok, most of you are thinking that this is a really odd question? It has been a long known online marketing secret that the first and second spot in paid search is not always the best but has anyone ever thought of any circumstances it might be better for your website to rank second instead of first organically?
I am not crazy! I swear! Check-out this scenario:
The first result for this long-tail traffic term is a really popular local forum and the specific post it goes to was made back in 2007. It just happens to be a list of local businesses in a specific industry and the number two listing is at the top of this list.
So what would you rather have, people going to a third party source and seeing your company at the top of a trusted list and have them come to your website that way or would you rather have the top spot yourself and get them to your website through that route?