Yahoo has been busy as a beaver (as we Canadians would say) with a slew of new announcements yesterday.
The most interesting one is the launch of Yahoo! Circular, an online retail marketing program modeled after newspaper circulars/inserts. This activity blitz comes just as Yahoo’s annual shareholder meeting was set for August 1 where Corporate raider Carl Icahn and a slate of new board members are expected to attempt their coup at the meeting, targeting CEO Jerry Yang’s job and trying to force a Microsoft acquisition agreement.
As part of this aggressive plan, Yahoo has brought Walmart.com on board in a multi-year deal allowing Yahoo to provide display and video advertising for the retail giant. Wal-Mart also announced this week its foray into the classified advertising space. According to the Yahoo deal, Wal-Mart will use Yahoo’s AMP! Advertising management platform to reach Yahoo audiences, and Yahoo will be the exclusive reseller of Wal-Mart’s display inventory.
I wonder if all this excitement and activity will die down once the Yahoo! changes ownership?
Tags: Webmaster News, Yahoo news
Leave a Reply
You must be logged in to post a comment.
