Is one of the most important services we provide. It’s purpose is to identify the best possible keywords to target with your link building and online marketing campaigns. Correct keyword choice is essential for reaching your target audience. This will allow the search engine optimization (SEO) efforts to yield the best results. We will analyze your current keyword list and expand on it to include many more keywords and phrases that are relevant to your industry. We will then recommend new keywords to target based on search frequency, competition and relevance to your website.
Social Media Optimization
Social media has exploded over the past couple of years and is a critical part of a complete marketing and optimization package. Social media can be a powerful part of the mix, increasing traffic, brand visibility and organic link building. There are so many social media sites available these days, we recommend focusing on Facebook, Twitter and YouTube. Social media has become a major factor in peoples decisions to buy a service or product and it is a great way to have meaningful two-way conversations with customers and prospects.
We take a close look at the competitive marketplace for your main and secondary keywords. Often you will find many companies within the same industry competing for a portion of the traffic on your keywords. It is important to keep a close-eye on what the competition is doing so you can identify areas of weakness and other opportunities. Having this type of data at your fingertips will allow your business to remain quick-on-its-feet. The online marketplace is always evolving and this data will always be essential in helping you beat out local competition.
Website Analytical Report
We analyze your website’s statistical reports to determine which keywords and search engines are sending traffic to your site and which of those keywords convert to a new customer. This type of data helps us understand how your visitors find your website and what they do when they get there. We examine this data closely for entrance pages, exit pages, time spent at the site, long-tail keyword phrases and many other factors. This kind of data is priceless for tracking business trends and spotting areas of improvement, much of SEO and in fact digital marketing is based on this data.
We are a Toronto based digital marketing company serving the local GTA market. Let us put our expertise to work to improve your online business presence. Call us at 416-671-3114 or get started now by filling out our online form for a free Digital Marketing analysis of your website. With the explosion of mobile over the past few years it is no wonder that all the major businesses in North America are multiplying their online budgets exponentially. The web gives most businesses the best opportunity to increase their revenue in this competitive business environment.
Don’t procrastinate any longer, lost opportunity on the search engines costs companies billions of dollars each year.
Our first priority is increasing the overall revenue of your company.
Our second priority is increasing the quality and quantity of traffic to your website.
Our third goal is to increase your overall digital brand presence on the Internet.
We also strive to offer unbeatable customer service.
I have noticed that there are quite a few big brand companies out there looking for Digital Marketing Managers and they have been posting for many, many months. I have also seen a rise in the number of head-hunters contacting me since September. Digital Marketing is finally starting to reach the pinnacle of the job[…]
So last month Google has finally launched their algorithm changes that will add your mobile site status as a ranking factor. This has been anticipated for a while now and if you have not gotten your website mobile ready – you better act fast! The traffic of people visiting our clients websites has doubled almost[…]
The viral success of this campaign is insane! In July 2014, Charity ALS started a small-scale web challenge that ended up stretching to the White House and beyond. The ‘Ice Bucket Challenge’ led to record breaking donations to the charity, raising $16.4m in contributions for the group and its national affiliates, compared with less than[…]
This past year was a really great year for change in the digital marketing sector. We saw a huge rise in responsive websites and surfers snapped up smart phones and tablets. This is definitely the future of the Internet, I would not be surprised if mobile ready websites become a must in the years to[…]
I have had a lot of conversations with Google Adwords support about difficulties with various quality scores. I was recently told that a 5 out of 10 should be considered good!? Try explaining that one to a client. Anyways I just noticed this so had to post (and enjoy) it!
And I believe it! I recently got one on one of my sites because I made the mistake of outsourcing the link building to some bombay badboys in India. 3 months later my site got banned…They had been keywording stuffing the hell out of it!!! mainly on blogs and forum posts. My own fault for[…]
Feed em something like this!!!
There is a set of interesting quizes being published over at SEObook.com – the one below is very telling. I personally think it is OK if a company pushes its own products but Google and other search engines built their popularity on the basis of offering free and fair search results. Many average Joes’s (and[…]
I have written before about the millions of pages of spun content that has infected the web and is indexed and ranked by Google. Just yesterday I received a well written email detailing how this company will help me advertise on quality content blogs. I asked for a sample and this is the quality!
There have been many reports that Google Plus is not doing as well as they say. Here is a post by the new CEO of Reddit.com