Website Success Using SEO
SEO (Search Engine Optimization) Quick Quiz
Can SEO Help My Company? (Answer True or False to the following questions):
- My competition always shows up above us in the search engine results for important keywords relevant to my business.
- Our website needs more traffic volume and/or higher quality visitors.
- Using our current strategies our visitors don’t seem to convert to sales at a very high ratio.
- We have spent money on online advertising and promotion but are achieving a low ROI (return on investment).
- We would like to augment our earnings from our brick and mortar store by acquiring customers online.
- We are late arrivals in the online marketplace and our competitors are already entrenched with busy profitable websites.
- We have used SEO companies in the past but the results have been poor.
If you answered true to any of the above questions then our firm can help. In order to protect your wwebste from any search engine pentalties our agency uses only white hat (legal, widely accepted) SEO techniques. If you are located locally in the Greater Toronto Area we can meet in-person to discuss your needs and various solutions our SEO firm can offer. If you are anywhere else worldwide (as many of our clients are) we can discuss these issues online through emails, IM or over the phone. Get started now by contacting us for a free quote!
SEO Defined:
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines. As a marketing strategy for increasing a site’s relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. (source: Wikipedia)
Why hire an SEO Firm?
SEO - Search Engine Optimization is a very labour intensive specialty. It involves researching keywords, competition, on and off page content, link building, keeping abreast of current trends and other optimization techniques. llthough a website owner could learn and execute search engine optimization by themselves it would be very time consuming and involves a steep learning curve. Hiring an outside SEO agency is very cost-effective and most often results in a long term increase in earnings of many multiples of your investment.
What to Look for When Hiring an SEO Agency:
Just like any service sector the SEO industry has many good solid companies providing valuable services, but there are also many unscrupulous fly-by-night firms that will promise you the world but deliver very little value for your investment. You should be extremely wary of any SEO company that offer guaranteed search engine placement or money back guarantees. The reason for this is simple, it is impossible to guarantee placement in the organic search results because we have no control over the search engine algorithms nor can we control how your competitors. Hiring an SEO company with the right combination of expertise and integrity is paramount to your success.
Here is a quote taken from Google’s own Webmaster Help Center:
“No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a ’special relationship’ with Google, or advertise a ‘priority submit’ to Google.”
White Hat, Black Hat, Grey Hat:
Years ago it was easy to fool the search engines into ranking your website high in the SERP’s by using sneaky, black hat techniques like hidden text and spam. Nowadays the search engine are getting much smarter and can detect these ‘cheating’ techniques quite easily. Grey hat techniques are also not recommended because they will put your website at risk of penalties and banning. Be wary of SEO firms that offer unrealistic guarantees and/or are secretive about their methods because they may be using grey or black hat SEO techniques. White hat SEO is the only type we practice and the results we get for our clients are secure and long-lasting. Don’t fall prey to an empty guarantee that will get your website banned from the search index. When it comes to search engine optimisation, slow and steady does win this race, short-term trickery will cause your website to be penalized and possibly banned.
We are offering 50% off (for a limited time) complete custom SEO/SEM packages starting at $300 per month - Get a free, no obligation quote now
