The number of businesses investing in SEO has continued to increase, as more and more get to know the many benefits they can get. There are stories of businesses growing and increasing sales by just having the right SEO strategy in place. It is important to know that the results differ, but doing it right will yield results. It is important to choose the right SEO expert to help you out whether you are experienced in SEO or not. If you own a business, chances are you don’t have many employees, and focusing too much on SEO will mean less time to work on other aspects of your business. You can be involved with the campaign, but it should not get in the way of running your business.
Choosing the right SEO expert to help you out is not as hard as you might think.
Here are some great questions you can ask SEO experts before you can decide to work with them.
Can I get a list of your current and past clients?
Every authority SEO firm will have no problem with sharing a list of some of the past and current clients and their contact information. These references are important because they help in gauging the quality of service of the SEO expert and if they delivered what they promised. The clients should be able to tell you whether they saw a movement in their rankings, especially in the area of conversion and getting traffic.
How will you move my website up in rankings?
It is a good idea to stay away from SEO experts who are not able to share the methods they are going to employ. They should be able to explain strategies that they are going to use to help you improve rankings and an estimate of how long it is going to take to reach your goals.
The proposal of the SEO expert should also include your website review and the areas that need to be worked on. Some of the common things you can expect include search engine rankings, error pages, broken links, etc. You need to know the problems with your website before you can begin the marketing campaign because this will help you know how much you are going to spend. You can also ask the expert whether they do off-page SEO services that help in spreading the word about your content on other websites often through top social media platforms, blogs, and press release providers. For top local rankings in GT area check the best SEO company in Toronto and get your business to the top of Google.
Do you follow Google guidelines for webmasters?
You must choose an SEO expert who strictly follows webmaster best practices that strongly advises against some common SEO tactics, an example being creating spammy, low-quality content and adding spam links. If the digital marketer doesn’t follow these guidelines, then there is a risk of your website being relegated on the search engine results page, or even ban your website from SERPs. The search marketing expert should follow the guidelines and encourage quality content for your website.
Are you experienced in local SEO?
Local SEO has continued to be an important part of every SEO campaign. Search engine companies have said they are focusing more on local SEO, which is good news for businesses because they have a chance to get nearby clients. Appearing on the results page when a person searches your location and keyword is something you should be working hard achieve.
Ranking well on search engine results page is not as hard as it may seem, provided you choose the right team to work with. Choose the best SEO consultant who knows what he is talking about.