Month: January 2021

Kelowna SEO & SEM Marketing Tips

Exploring Kelowna SEO

The world of Search Engine Optimization (SEO) and Search Engine marketing (SEM) moves so fast that reading a book on either topic is probably a futile affair. No sooner has the book been written, published, and distributed than the information within it is horribly outdated.

Having said that, it cannot be clearer where search is headed in 2017 and while the specifics of Kelowna SEO algorithm changes may currently be unknown, you can be sure of several things including:

  1. Audience Targeting Replacing Traditional Keyword Research

In 2017, you should focus less on traditional keyword research and more on audience targeting. It is not as if keywords will no longer matter then. Part of understanding your audience requires understanding search patterns and search intent. However, beyond this you need to examine who your audience is and how you can cater to their needs.

You should identify key elements of your audience such as the devices on which they visit your website i.e. mobile or desktop, who they are, and whether they are searching for information. You should also find out whether they are looking to buy and if they are, you should offer the necessary decision support.

If you are able to address all the above using quality content and in a thoughtful manner, you will definitely target the proper keywords without a struggle.

  1. Understanding The Importance Of Artificial Intelligence (AI)

You should start reading up on Google’s RankBrain with regards to how it works and what you can expect from machine learning and artificial intelligence regarding SEO.

Search engines no longer rely on a single algorithm as many people imagine. They use hundreds of algorithms and RankBrain uses machine learning to determine the most appropriate combination of those to use for a particular query.

In 2017, you should forget all about the algorithms. Stop trying to understand or predict the changes. Just create content that will satisfy the intent of your users. Google is currently learning increasingly faster how to determine user intent and it is time you did so too.

  1. Search Engine Marketing Will Be More Important Than Ever

Google has brought big changes to AdWords and you can be sure that more will soon come. Besides eliminating ads on the right hand column of search results, text ads are now longer, mobile and desktop ads are currently handled separately, while fewer organic results appear in the Search Engine Results Pages (SERPS).

PPC has for a wile been the only way to find out the exact keywords users enter when making a search query. However, the adoption and increased use of voice search is now making it possible to obtain new information that can drive conversions and brand awareness as well as provide critical data for your organic SEO strategy.

With the reduction in organic results, extra space at the top of organic results, and the continued AdWords improvement, a smart strategy would be to include a healthy SEM budget.

Category: SEO

Top SEO Tips for 2021

Get Great Results For SEO

It has never been more important to get good online exposure for your brand. We live in an era when the competition is at its high and the algorithms are continuously changing, so in order to achieve success, it’s necessary to understand what to do. The following are the most relevant SEO tips in 2021 that you will certainly need if you want to boost your traffic and increase your profit.

How to Correctly Identify the User Intent

The best players in the market achieve success by fully satisfying the real needs of their customers. Many companies, on the other hand, treat SEO merely as a way to throw some keywords around and try to “beat the system”. Only successful ones realize that it’s the user intent that matters. For example, if you have a consulting firm, your content strategy would have to be focused on things like accounting software, human management or taxation. It’s not just about getting lots of traffic, it’s about getting visitors who find your content relevant enough to their interests so that they keep coming back.

Why Website Speed Matters and How to Increase It

The success of your SEO is often a matter of seconds. As soon as the visitor lands on your web page, you have merely a few seconds to hook him. Slow, laggy websites force visitors to abandon them before you can offer anything. Google openly included website speed as part of its ranking algorithm: slow websites get punished. A mere three second difference in page load speed results in as much as 30% bounce rate. To have a website that loads fast is not just important, it’s vital.

Do You Make the Best Use of Google Analytics?

Any expert knows how important it is to always monitor your performance and self-correct by making small improvements. For example, successful comedians are known to rewatch the records of their past performances to improve on their jokes. A website owner needs to do something of the same sort. Google Analytics is the right tool to do this. It lets you easily see your top performers and most visited pages so that you can set proper Google SEO goals and publish the best content as a result. It becomes immediately obvious which of your blog posts resonated with the audience, and which didn’t. Google Analytics provides the best insights.

What Exactly Is Serped Optimization?

Serped Optimization is a collection of SEO tools that operate across several different platforms to maximize the inbound traffic to your website. Serped Optimization relies on keyword analysis tools, backlink explorers, rank trackers, index checkers, uptime monitors and more. It’s a multi-channel solution to improve your SEO. With the help of these tools, it becomes easy to perform SEO audits, find keywords and do other SEO-related tasks using just a single platform.

What Does It Mean to Be Mobile-Friendly?

If a website is mobile-friendly, it means it’s optimized for modern mobile devices, such as smartphones and tablets. Today, more than half of global web traffic comes from mobile, so a mobile-friendly and responsive website is really a must. In order to check if your website is mobile-friendly, you can use testing tools. Unless it’s an old website, perhaps it already is. A proper website in 2021 must be also responsive, which means the ability to dynamically change the layout based on the current device. In the end, the website must have a simple design so as to fit any device, no matter if it’s a tiny mobile screen or a large, spacious monitor.

How Beneficial Is Blogging for SEO?

Before making a purchase online, most web users simply go around looking for information. Creating a blog full of useful information is a great way to cater to their interests and establish yourself as an authority on the topic. The key is to make regular, scheduled updates. That way you’ll gain recognition not only from users, but also from search engines. Fresh, regularly updated content works wonders because it establishes trust and also helps your search engine rankings.

Anyone who strives to improve their SEO must realize that delivering the best user experience is the key. The sooner you start developing your strategy, the better.